Texas-based promo supplier (asi/79982) has been acquired by Scalable Brands, an e-commerce-focused venture capital firm that operates in the promotional products and print-on-demand industries, executives report.
Scalable Brands is also bringing SameDayPOD under its umbrella, which includes Swagify.com. The entities will go to market as Promoful and SameDayPOD. Financial terms were not released.
“We are super excited about our two acquisitions. Both companies offer unique services and are led by industry veterans who put distributors over profits,” said Nick Kurji, CEO of Scalable Brands, a Texas-based company that operates on a vertically integrated model.
SameDayPOD is an API-driven supplier that says it's using technology to reinvent the Print on Demand (POD) industry, supporting enterprise-level organizations. The company has more than 120 employees and offers POD and cut-and-sew technology that's been key to driving what executives described as triple-digit growth for the past three years. “Today, we're on track to produce more than 2 million shipments across 185 different countries,” the company said in a statement.
Swagify, described as Scalable Brands' technology division, is an on-demand promotional products and fulfillment printing company that aims to help brands scale their businesses without inventory. Customers include corporate brands, influencers, schools, organizations and e-commerce entrepreneurs. “With over $10 million invested in equipment, we use industry-leading tech to fulfill more than 1 million items every month,” executives said in a statement. “We have two fulfillment centers in the USA and hundreds of partner facilities.”
Offering what leaders detailed as fast turn times, made-to-order sourcing and domestic production, Promoful has a broad offering of promo products. “Our aim is to provide exceptional service and creative ideas to help our distributors succeed,” the firm said. “We lead with innovation, own our technology stack and most importantly, we maintain our distributors to be our partners. Those partnerships are our top priority.”